Horizon Beans
Branding & Identity Project
Aug-Oct 2021
Individual
The Brief
Horizon Beans is a dynamic coffee branding project aiming to redefine the coffee industry standards and enhance brand exposure. Our mission is to curate premium coffee beans, collaborating with expert roasters, and deliver an exceptional coffee experience. We transcend the coffee package to create an iconic brand presence through captivating applications such as tote bags, plates, envelopes, and more.
Overall, this project aims to establish Horizon Bean's branding identity and collateral. We're determined to create a brand that resonates with average consumers and coffee enthusiasts, setting a new horizon in the world of coffee beans.
Initial Ideation
Desired Outcome
For this project, the goal is to achieve a well-defined brand identity and create an array of versatile applications. The client's vision is to breathe life into a coffee bean brand that resonates with both tradition and innovation. The desired outcome encompasses the development of a captivating and meaningful logo, along with a cohesive visual identity that reflects the essence of Horizon Beans.
